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Asia Strategy for a Leading South African Construction Company



To conduct a comprehensive and holistic study of the relevant industry in order to develop and implement viable strategic options for entering the Asian market. In addition, to implement a strategy to capitalise on the increasing trend of Chinese companies operating in Africa.


With qualitative research and on-the-ground field trips and interviews, TBA China Strategy Group utilised a 3-stage approach:

  • We provided an overview of the current macroeconomic environment for key Asian countries as well as an in-depth study of the Asian construction/engineering services market.
  • Next we developed a comprehensive Asia Strategy covering a range of strategic options for entering the region, including direct selling, partnering and corporate finance transactions.
  • Finally we assisted with the preliminary implementation of the Asia strategy by coordinating direct engagement with potential Asian clients and other relevant stakeholders.


The project is ongoing.