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The Beijing Axis at the China International Import Expo
Wednesday, 28 November 2018 09:09

SHANGHAI – 5-10 November 2018 – The Beijing Axis attended the China International Import Expo (CIIE) held at the National Exhibition and Convention Center in Shanghai. Hosted by the Ministry of Commerce of the People’s Republic of China and the Shanghai Municipal People’s Government, this expo was a major international event set to promote the Chinese market as one looking to increase their imports from the world and increase domestic consumption.

The CIIE had over 3,600 exhibitors showcasing products from 172 countries to more than 400,000 buyers – including representatives from nearly all of China’s state-owned enterprises. The Beijing Axis’ Founder and Group Managing Director Mr Kobus van der Wath, Managing Director of Axis Capital Advisory (ACA) Mr Haiwei Huang, Director of Sales Activation Ms Barbie Co, and Vice President of ACA Mr Elvis Qu were also in attendance at this milestone event.


Partnering with the World Trade Organization, the United Nations Conference on Trade and Development, and the United Nations Industrial Development Organization, the inaugural event aimed to promote confidence in the Chinese economy and showcase China as a preferred destination for global exports.

Chinese President Xi Jinping opened the expo with a keynote speech, in which he promised that China would lower tariffs on imports, broaden access to the open market, and increase the amount of imports into the country in the next 15 years. President Xi further added that, within the next 15 years, China’s imports of goods shall exceed USD 30 trillion and China’s imports of services will exceed USD 10 trillion.

China Daily reported that USD 57.83 billion worth of deals were signed during the conference. The largest chunk of these deals was accounted for by the intelligence and high-end equipment sector at USD 16.46 billion with the agricultural products and automobile sectors closely following suit at USD 12.68 billion and USD 11.99 billion respectively.


The South African country pavilion at the inaugural China International Import Expo

South Africa, along with 11 other nations, was given a guest of honor status at CIIE and the expo hosted a national pavilion for South Africa. South Africa’s Minister for Trade and Industry Rob Davies led the delegation of 27 organizations and companies to the CIIE. The delegation consisted of a mix of well established companies and Export Councils representing the agro-processing, engineering, chemicals, rail, infrastructure, consumer goods and ICT sectors. Provincial investment agencies and Special Economic Zones of South Africa also participated in the weeklong event. Apart from the country pavilion for Trade and Investment, the South African delegation also partook in the platforms of Enterprise and Business, Fair International Trade Forum, as well as Trade in Services Hall. Minister Davies was the keynote speaker at the South African Investment Seminar, which was one of the many side events, held on November 6 in Shanghai. The theme of the Investment Seminar was “The Future of Manufacturing in South Africa”, which focused on promoting the investment opportunities that exist in South Africa with a particular focus on the manufacturing sector.

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