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Beijing, China

Phoenix Place Tower A, Unit 2306-2307 5A Shuguang Xili, Chaoyang District Beijing 100028, China

Tel: +86 10 6440 2106

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Beijing Axis Strategy

Beijing Axis Strategy provides management consulting services to CEOs and senior executives in the areas of strategy formulation and strategy implementation. We work to support clients' planning processes but also to engage by means of active interventions to drive implementation initiatives. We have worked with clients across multiple industries, geographies and areas of the value chain.

The following is a list of our strategy formulation and implementation services:

Strategy Formulation

  • Market Intelligence and Research
    We assist our clients to determine the potential of the market and to provide an understanding of its evolving opportunities and threats as they relate to the strengths and weaknesses of our clients.
  • Competitive Landscape and Industry Analysis
    To support effective strategies, we analyse the competitive environment on behalf of our clients. We establish a comprehensive body of knowledge about Chinese and foreign competitors' products, prices, quality, channels, processes, people, systems and services etc., to identify areas of competitive advantage.
  • Market Entry and Partnering Strategy
    There is no single strategy to fit all companies, products and markets. The viability of the entry strategy will rely on taking the right approach to a range of issues. We assist our clients in choosing the best approach to enter the market.
  • Marketing, Networking and Partnerships Assistance
    We provide assistance to locate the right channel-to-market i.e. the best distributor with the most appropriate channels for marketing and networking, or to establish the right strategic alliance in China (equity JV, contractual JV, etc.). We offer a systematic approach to identify the right partners and stakeholders.

Strategy Implementation

  • Implementation Without Compromising Growth
    Designing a detailed China-tailored business plan, dedicating sufficient resources to its implementation and constant reassessment and improvement are key for achieving your China goals. We partner with our clients to maximise their China presence, increase their sales, as well as attain other objectives.
  • Business Development
    We provide representation services for organisations that require official representation in China so as to be able to better engage local opportunities, source local products as well as enhance their global business profile.
  • Relationship Management
    We assist our clients in leveraging network-enabled processes and activities to optimise the relationship between the organisation and their China-related business networks, including customers, suppliers, partners and government bodies.
  • Operational Support
    For comprehensive and complete on-the-ground service, we arrange meetings with partners and clients, key corporate players, industry associations and business schools; conduct hotel arrangements, transportation, interpretation and translation; and provide information on the do's and dont's of doing business in China.